[in'sait] v. provoke, encourage, drive, excite, persuade
>incite is an innovation marketing agency that creates unique and engaging brand experience. We live and breathe social media, and are passionate about talking to people on your behalf. We provoke action, encourage brand experience, drive awareness and sales, excite and make people “fall in love” with your brand, persuade consumers to become brand loyal.
If you’d like to chat about us helping you, then drop us an email.
According to the Twitter Party Guide, a #Twitter-Party is a fast and fun virtual party, using the twitter platform. Usually held in the evening, twitter parties typically last 1-2 hours and are a wonderful way for people to connect and discuss a topic of choice. Most twitter parties have an expert panelist and party host to keep the party on topic.
How does a twitter party work?
Twitter users tweet with a specified Hashtag (#) for the party. The party host will announce the hashtag prior to the event.
No matter you are hosting the #Twitter-Party just for fun or on behalf of a client, there are some rules to make you shine! Below are our tips for successful #Twitter-Party.
1. Set-up a topic, date and time for your party
- The topic of the #Twitter-Party is probably most important. If you do it for a client, make sure the conversation topic is interesting, engaging and allows interactions.
- #Twitter-Parties are usually hold in the evenings, but research on when your target audience is most active online and launch the party then.
2. Invite people to join – ask them to RSVP
- Announce your party on Twitter, other social media platforms and via email
- Give people tips on how to join your party, such as advising them to download a viewing application for Twitter such as Tweetdeck for convenience
- Ask people to RSVP to your #Twitter-Party, so you can remind them later
- Invite people who are interested in your topic, so you know they will be active. For example, if you are doing a #Twitter-Party for baby products brand, invite mothers and mums-to-be, as well as active Twitter dads – they are your clients’ target audience as well as people having interest in the topic.
3. Prepare in advance
- As with all parties, perfect organisation in advance is key for the party success. Research on the topic for your #Twitter-Party – what people think about it, is it contradictory topic, so you can get prepared for different questions and potential attacks.
- Make a top-line conversation scheme for you to follow – when the conversation starts, try to stick to it, although finding a new topic angle may not be always bad.
4. Make it interesting and fun
Conversation must contain helpful information for your guests, but it also should be fun and entertaining. Try not to bore your guests, as they may leave before you know (it’s easier to leave a party online, isn’t it)
5. Motivate your guests to join your party
Think about it – what can you offer your #Twitter-Party guests when drinks and canapés are not something to afford online? It seems that prizes works great and are just perfect motivation for your #Twitter-Party guests to stay till the end. Link the prizes with your client’s brand, so you have a chance to promote the product benefits.
6. Lead the conversation
- You are the host, so you lead the conversation. Ask the first question, provide information on the selected topic and interact with your guests. Once they become more active, you can leave them to interact with each other, but always be there to moderate.
- “Listen” carefully and interact. Make it a real party and not just a one-way conversation where you talk and others get bored. Make sure you thank you guests for their replies, ask further questions, provoke them to share their experience and ideas.
7. Don’t forget to welcome your guests in the beginning of the party and to thank for their time at the end.
How to join a #Twitter-Party?
As an example of a successful Twitter Party, please take a look at our most recent #colic-free party we hosted for BornFree.
Let’s face it – at least half of us spend hours of our precious time on social networks such as Facebook or Twitter! The reason? – Is it just fun or is there something else behind it?
The latest Retrevo Gadgetology study asked social media users questions such as when, where, and how much time they spend on social media sites. It came out that people were obsessed with checking in with their social media circles throughout the day and even the night.
Social Media replacing the night sleep?
Social media fanatics checking Facebook and Twitter throughout the day are almost half of the respondents – they check in on the social media scene in bed, during the night or as soon as they wake up in the morning. Teenagers and younger social media users said they tweet by night more than 25+ years old.
Tweeting first time in the morning?
According to the study, it appears that social media may have begun to replace more conventional sources for news with many social media users saying tweets trump TVs for that morning cup of news. Among social media users, almost half are so involved with Facebook and Twitter that they check in the first thing in the morning. With 16% of social media users saying this is how they get their morning “news,” the research is questioning wheatear we are witnessing the first signs of social media services beginning to replace the morning shows as the source for what’s going on in the world.