>incite has been hired by Born Free, the BPA-free baby products company, to handle part of their digital and social media strategy. Tapping onto a couple of mothers’ main concerns – toxic kids products and colic in babies, the social media shop is to arrange brand presence in anti-colic editorial as well as to run a #colic-free Twitter party with target audience to focus on bottles’ anti-colic system among other ways for colic’s natural treatment and prevention.
The 6-months campaign, launching in March, also involves blogger outreach, conducting product-testing among target bloggers, as well as advertorial and online banner ads on “green” parenting website www.GreenKiddie.co.uk. Nataliya Marzeva, MD at >incite, said: “BPA in baby and kids products becomes a concern for every parent, and the campaign aims to stress the importance of using toxic-free product for babies and kids”.
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