QR Codes were used tonight by the BBC (screenshot below) in the first of a new series ‘The Good Cook’ with food writer Simon Hopkinson. The QR Codes are displayed at the end of cooking each dish and resolve to a mobile page (screenshot in full below) with the ingredients, method and tips on the preparation of the dish. This is a well thought out page with links to other areas of the BBC Food site but the feature that I like is the ability to save the recipe to an online binder where you can store recipes and create menus.
Source: 2d-code.co.uk