Linking to the National Baking Week, we are launching a “Bake and Win” campaign on Facebook and Twitter for our client Steenbergs Organics. The 10 days long campaign encourages fans to take part in the national initiative and offers them an opportunity to win a luxury organic Chocolate Cake Baking Box by Steenbergs Organics.

For the Facebook campaign we partnered with GreenKiddie.co.uk, the “green” parenting website, to host the competition on their Facebook Page and encourage mums who love organic and home-made food to take part. Users upload a photo of their home-baked cakes and cookies on Facebook and invite friends via share functionality. Friends can then vote for their preferred photo, so the entry with most votes wins.

The Twitter campaign utilises the Instagram tool by tasking fans to upload a photo of their home-baked cakes using a #bakeandwin.

Great engagement and positive word-of-mouth for Steenbers Organics with lots of baking and prizes for fans. What a better way to celebrate the National Baking Week?

BMW Canada is promoting the BMW 1 Series M Coupé in “Walls”, a web film featuring custom made concrete walls and precision driving. Filming was shot on a closed track so don’t even think about trying this on the motorway! The campaign connects viewers to BMW Canada Facebook page.

Source: The Inspiration Room

>incite has been hired by Born Free, the BPA-free baby products company, to handle part of their digital and social media strategy. Tapping onto a couple of mothers’ main concerns – toxic kids products and colic in babies, the social media shop is to arrange brand presence in anti-colic editorial as well as to run a #colic-free Twitter party with target audience to focus on bottles’ anti-colic system among other ways for colic’s natural treatment and prevention.

The 6-months campaign, launching in March, also involves blogger outreach, conducting product-testing among target bloggers, as well as advertorial and online banner ads on “green” parenting website www.GreenKiddie.co.uk. Nataliya Marzeva, MD at >incite, said: “BPA in baby and kids products becomes a concern for every parent, and the campaign aims to stress the importance of using toxic-free product  for babies and kids”.