BMW Canada is promoting the BMW 1 Series M Coupé in “Walls”, a web film featuring custom made concrete walls and precision driving. Filming was shot on a closed track so don’t even think about trying this on the motorway! The campaign connects viewers to BMW Canada Facebook page.

Source: The Inspiration Room

This is a brilliant visualisation from Intel. This Museum of Me creates a ‘visual archive of your social life’ by compiling all your Facebook information and creating a three-minute long expose about you. The website showcases data, pictures, friends and locations and turns it all into a beautiful, personalised art exhibition set to a soothing soundtrack. It looks awesome and is a great way for Intel to promote their Core i5 processors.

If you haven’t already had a go then try it here and let us know what you think. We think you’ll be pretty amazed.

Source: www.digitalbuzzblog.com

Corona is letting consumers become virtual DJs and host their own exclusive parties via an SMS mobile marketing campaign.

The company teamed up with Mogreet and Grooveshark Partner to create the “Virtual DJ Beach Getaway” promotion. Consumers can host their own parties and invite friends and family to engage in real-time song selection by using their mobile devices.

“For the DJ to Getaway by Corona Light campaign, Grooveshark wanted to integrate mobile and digital media through a campaign that leverages the personal nature of mobile and social mediums,” said James Citron, CEO of Mogreet, Los Angeles.

The Corona Light campaign lets consumers register to host a party by signing up at http://www.djtogetaway.com. Once consumers register, they are assigned a unique mobile keyword to be used exclusively for their individual party. Those that are hosting a party can have their friends join by texting the host’s keyword to the short code 94444. Consumers also receive a message from Corona Light and Grooveshark and then can text in or tweet song requests by song title and artists to add them to the playlist.

“The DJ to Getaway by Corona Light campaign is part of the larger Corona Beach Getaway promotion,” Mr. Citron said. “Corona, Grooveshark and Mogreet will be promoting the campaign through their respective social media pages on Facebook and Twitter. “Additionally, Grooveshark will be advertising the DJ to Getaway events on its Web site,” he said.

In addition to receiving music requests, party hosts can monitor their party via host-only features that can be accessed through their smartphone. Users can skip a song they do not like or block phone numbers that repeatedly request the same song.

Source: www.mobilemarketer.com