Linking to the National Baking Week, we are launching a “Bake and Win” campaign on Facebook and Twitter for our client Steenbergs Organics. The 10 days long campaign encourages fans to take part in the national initiative and offers them an opportunity to win a luxury organic Chocolate Cake Baking Box by Steenbergs Organics.

For the Facebook campaign we partnered with GreenKiddie.co.uk, the “green” parenting website, to host the competition on their Facebook Page and encourage mums who love organic and home-made food to take part. Users upload a photo of their home-baked cakes and cookies on Facebook and invite friends via share functionality. Friends can then vote for their preferred photo, so the entry with most votes wins.

The Twitter campaign utilises the Instagram tool by tasking fans to upload a photo of their home-baked cakes using a #bakeandwin.

Great engagement and positive word-of-mouth for Steenbers Organics with lots of baking and prizes for fans. What a better way to celebrate the National Baking Week?

We’ve been all expecting it, speculating about it, predicting it – the real Facebook enemy. Would the new “Project Plus” from Google turn out or be as good and even better that Facebook, or would it be just another try soon being “left in the corner”? The promises for Google+ are big – here is a snapshot of what it is (or it would be when we all have a chance to try it).

The main features are:

Circles
The easiest way to share some things with college buddies, others with your parents and almost nothing with your boss.

Hangouts
Let friends know that you’re free for a video hangout, any time, anywhere. Then catch up, watch YouTube or… just hangout.

Sparks
A feed of only the things that you’re really into, so when you’re free, there’s always something waiting to be watched, read or shared.

+Huddle
Coordinating with friends and family in real-time is really hard in real life. After all, everyone’s on different schedules, in different places, and plans can change at any moment. Phone calls and text messages can work in a pinch, but they’re not quite right for getting the gang together. So Google+ includes Huddle, a group messaging experience that lets everyone inside the circle know what’s going on, right this second.

Google+ is available on Android Market and the mobile web, and it’s coming soon to the App Store.