BMW Canada is promoting the BMW 1 Series M Coupé in “Walls”, a web film featuring custom made concrete walls and precision driving. Filming was shot on a closed track so don’t even think about trying this on the motorway! The campaign connects viewers to BMW Canada Facebook page.

Source: The Inspiration Room

Nike focuses on action sports in a night-time setting with its new global ‘Just Do It’ campaign, The Chosen, featuring 25 athletes including skateboarder Paul Rodriguez, surfer Laura Enever, snowboarder Danny Kass and freestyle BMXer Garrett Reynolds. The ad was shot over the course of two years at seven locations – Whistler, Aspen, Bali, Hawaii, Florida, New York City and Los Angeles – at night, with pyrotechnics and stunts reminiscent of a rock concert.

The campaign, which will be shown in 23 different markets, debuted on Facebook and and can now been seen on www.nike.com/chosen. It will also air on Sunday, June 5 during game three of the NBA Finals.

Alongside the ad, Nike is running a video contest via Facebook inviting skaters, surfers, BMX riders, snowboarders and skiers to submit a video of their crew. The winners, selected by fans, athletes and Nike, will have the chance to travel with the Nike team while getting access to exclusive Nike products and experiences.

Source: Creativity-online.com

BC Honda Dealers in Vancouver made news recently with the use of a giant box of cereal to launch the 2012 Honda Civic. Every improvement on the 2012 Civic was designed to make it more fun. That same motivation translated to the public launch of the car. Marketing agency Dare built a 20 foot tall tipped-over Crunchy O’s cereal box outside the Vancouver Art Gallery. Visitors to the city were surprised with the appearance of the prize: the 2011 Honda Civic.

See more images at the campaign’s Facebook page.

Source: Theeinspirationroom.com