>incite has been hired by Born Free, the BPA-free baby products company, to handle part of their digital and social media strategy. Tapping onto a couple of mothers’ main concerns – toxic kids products and colic in babies, the social media shop is to arrange brand presence in anti-colic editorial as well as to run a #colic-free Twitter party with target audience to focus on bottles’ anti-colic system among other ways for colic’s natural treatment and prevention.

The 6-months campaign, launching in March, also involves blogger outreach, conducting product-testing among target bloggers, as well as advertorial and online banner ads on “green” parenting website www.GreenKiddie.co.uk. Nataliya Marzeva, MD at >incite, said: “BPA in baby and kids products becomes a concern for every parent, and the campaign aims to stress the importance of using toxic-free product  for babies and kids”.

Do you know how many people have seen and shared your post on your Facebook page? It is now not a guesstimate any more, but real figure, provided by Facebook. Now, Facebook is gradually rolling out Post Insights, a new feature which lets you see the number of impressions and feedback for each post.

Although you may not be able to see the statistics just yet, All Facebook claim they have officially launched it. Besides the number of impressions, the feedback (shown as percentage) lets you know how many visitors actually interacted (for example number of likes and post comments) with each post.